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Playing endlessly… with colour

Playing endlessly with color30 different shades in the Arte Pura world
Playing endlessly with color30 different shades in the Arte Pura world

Start thinking about everything that would make your home a comfortable place to spend moments of pure relaxation and a space to live. Close your eyes… Imagine how your home could change if only you chose to play with colors.


The use of color in home environments has been proven to contribute to the quality of our spaces, and consequently to our daily well-being. 

Experts in color therapy have determined positive and rejuvenating effects of color especially when we find them in rooms such as the bathroom or the bedroom, that is, where intimacy takes center stage. 



Italian beauty with boundless colors

The Arte Pura world features more than 30 different shades. A poem of color that is recognizable for its naturalness capable of providing a feel-good visual experience. Starting with the purest white, one can explore the brightness of the most vibrant hues, or be won over by the delicacy of the Old effect, a must for Arte Pura. 



Vintage Ecowash, Inspired by Nature

We have chosen to use colors that respect the quality of our fabrics and, above all, the environment. Our Old effect renews its characteristics with each wash, because the shades enhance the natural fiber
of linen. The tones of Gesso, Minerale, Caramella in Old hues are delicate and precious and irresistible to those who love Arte Pura.

To combine the naturalness of color with sustainability, choose Vintage Ecowash, a patented technique that allows Arte Pura fabrics a dyeing based on natural pigments, applied in contact with recycled cork shavings and purified water for an absolutely green “stone” effect, available in Paradiso, Memoria, Infinito, Rosato colors.


What color are you?

Colors tell about who we are; their choice says a lot about our personality. That’s why our color range is always wide and constantly renewed. Play endlessly with Arte Pura colors, and tell us which are your favorites. The choice is yours!

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